© 2019 by Smarty Skirts, LLC


Coach | Storyteller | Director

Diana Basmajian brings her expertise as a seasoned producer and director for stage, digital and television, to her work as a marketing and development strategist and consultant for nonprofits, media companies, and startups. By focusing on the human side of strategy, Diana helps organizations identify their visual aesthetic, communicate ideas more effectively, and engage in more visceral storytelling.  



Diana has directed and developed shows with Tony Award winners Shuler Hensley, Lea Salonga, Sheldon Harnick, Jonathan Tunick, and Austin Pendleton; Tony-nominee Kate Baldwin, and Emmy-winners Paul Miller and Eileen Fulton, among others. Favorite productions include A Man of No Importance, A Little Night Music, and Chuck Mee's Limonade Tous les Jours starring Austin Pendleton.



As a documentary television producer, Diana has worked with World of Wonder and Air Extreme Productions. Diana also produced and directed the capture of Arena Stage’s The Originalist, which aired on the PBS/WNET, as well as  directed and produced in her capacity as Artistic Director /Chief Creative Officer of Playbill Theater Network.